The cost of a new customer is 5-8 times than retaining an old customer. Marketing Automation of DOSSM-MarTech is normally used for new markets, while Re-marketing is for rejuvenating old customers. Instead of salesperson follow-up, by re-marketing automation, old customers can be touched by personalized content in the right time and by the right channel.
A re-marketing automation flow from choosing segment market / targeted audience, timing setting, triggering conditions and actions.
The system supports complicated triggers design, which is determined based on customer behavior and attributes.
By the presentation of marketing automation data analytics, enterprises can measure whether the investment in each re-marketing campaign worth every penny.
DOSSM-MarTech provides one-stop management of content templates for E-mails, SMS and WeChat. Content templates will be triggered and sent out by re-marketing automation rules.